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It’s a fun gathering to be able to hang out with other Microsoft bootstrapped and mostly bootstrapped founders. Asia Orangio will be there, and Brennan Dunn. We’re going to be hosting three or four amazing speakers. But if you go to, you can go to our events menu and snag a ticket assuming they’re still available. I think we’re going to sell out, if we haven’t already, because I’m recording this a week or two in advance. Even if you already know SaaS metrics, I still think you’ll learn something from this because I’ll be honest, I learned a few things from this conversation as well.īefore we dive into that, tickets to MicroConf Local in London are on sale. I was also going to do expansion revenue, but it was running long so I decided not to do that. But I would say that if you are maybe unfamiliar or not super versed in SaaS metrics, this is a good episode for you, because we really do dig in from first principles, starting with dollars, then making it all the way to lifetime value and a few others. It’s very different from a lot of the stuff that I do on the show. It’s what most of us use.Īnyway, I hope you enjoy this episode.

I’m going to actually say, yeah, that’s a bad name for this thing but it’s just what is generally acceptable at this point. You can hear him struggling to define it. You can hear him thinking about it, because he doesn’t speak the jargon like a lot of us do. What’s cool in this episode is actually certain metrics, I say monthly recurring revenue, what does that mean? Then he’s able to define it because the definition is in the three words, but then there are a couple of terms where it’s not obvious what they actually mean. I don’t know if he actually said it, but it basically says, “If you can’t explain a concept to a child, then you don’t understand it deeply enough.” When I heard that, I thought SaaS metrics are so boring, convoluted, and complex. I think most often if you search for this quote, you find it attributed to Einstein. I was inspired to do this episode by a quote that’s attributed to a bunch of different people. We go through all the TLAs, the three letter acronyms. Then we dive into SaaS metrics, the KPIs that you should be tracking, things like MRR, ACV, and LTV.

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Then we talk about software and then about SaaS. This is episode 602, where I sit down with my 11-year old and I explain to him not only what SaaS is, but we start all the way at the beginning with what is money, what are dollars, and then we talk about businesses and their purpose. Rob: You’re in the right place if you’re looking for another episode of Startups For the Rest of Us. Subscribe & Review: iTunes | Spotify | Stitcher Transcript If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. Differences between Revenue Churn and Customer Churn Starting with the basics: money, dollars, and businesses

MicroConf Local London tickets are on sale Learn more aka.ms/startupsfortherestofus Topics we cover: The program is open to all and takes 5 minutes to sign up, with no funding required.

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Microsoft for Startups is on a mission to help all founders innovate and grow no matter their background, location, or progress. Microsoft for Startups Founders Hub is a platform that provides founders with free resources to help solve startup challenges, including access to Azure credits, development tools like Github, mentorship resources, Microsoft collaboration and productivity software like Teams and Outlook and more. And, even if you are well-versed in SaaS metrics, you’ll likely learn a few things from this conversation. This is a great episode to listen to if you are unfamiliar or not well-versed in SaaS because we dig into from first principles, starting with dollars, revenue, and the purpose of businesses, all the way to SaaS metrics like MRR, ACV, and LTV. In episode 602, Rob Walling explains SaaS metrics to his kid.

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